Induct is a company making software for web-based open innovation. Entrepreneur and owner Alf Martin Johansen got he idea during a stay at Berkeley in 2007. With background from Fast and entrepreneur, he started the company that today runs business in the US, Europe, Brazil and India.

In Rosenkrantz street Induct has 14 employees, and the R & D unit is located here. Induct runs development projects with their customers, and with institutions like SINTEF, Innovation Norway and the business schools BI and NHH. Abroad Induct has 25 more emplyees working in sales, and software for innovation has a revenue of $ 4,5 mill and a profit of $ 3-400.000.

Atmosphere
In the foreseeable future the R & D will continue in Oslo. But if Johansen were to pick from the top shelf, the company would have been located in Boston or in Silicon Valley. ”Oslo doesn’t have a big enough environment in software. There are just a few other companies like ours, so we don’t get the right atmosphere,” he says.

The reason why the office is in Oslo, is simply that this is his hometown. And he also points out that Scandinavian leader style is more including. That fits well with Induct’s consept, which is based on a philosophy of open leadership. Except that Oslo is small, he thinks it is good to run a business in Norway, a country of stable conditions. 

Expansion
The plan is to take large shares of the growing markets of software for innovation. ”This means the US, Europe, Brazil and India,” says Johansen, who is still investing all the company profit back in to further growth abroad.